Social Atlas client Clinton Giustra Enterprise Partnerships CGEP, provides a practical example of how shared value initiatives can deliver powerful positive outcomes for farmers, corporations and society.
Lynette and the rest of the Social Atlas team have had the pleasure of working closely with Mark Gunton, CEO of CGEP as they expand their approach into Asia. This interview with Mark is a great way to understand more of what they are working on. In it Mark notes that the CGEP approach ensures that infrastructure is created and the skills, growth and opportunities are long term and scalable. The benefits that flow to farmers as well as the corporations who require certainty and quality in their key ingredients purchased within this system need to be sustainable and reliable. “There are massive opportunities for social impact in gaps in the local economy. We fill these gaps by launching our own enterprises that bring thousands of small farmers and entrepreneurs into high-value markets. We do this in a way that is sustainable and self-scaling. All profits are recycled to grow an enterprise or create new ones.”
As you read about what CGEP are achieving in the context of Root Capital’s Issue Brief – Investing in Resilience: A Shared Value Approach to Agricultural Extension, you can see why Mark Kramer is excited about the opportunity in this area. Read the Brief here.
For more information on the CGEP approach or its expansion into Asia please contact us.