Shared Value Forum 2016 – CGEP Case Study available now

Congratulations to the Shared Value Project team for a great Shared Value Forum last month in Melbourne. The second Forum that Social Atlas has attended and, like the shared value conversation generally, the Forum has grown and the conversation is continuing to build momentum.

Those who were able to attend the Forum 2016 will already be familiar with the story shared by James, COO with Clinton Giustra Enterprise Partnership. Alleviation of poverty at scale is a lofty goal but one that Social Atlas believes this social business is well on the way to achieving. Read the Shared Value case study here or click here to find out more about CGEP and our work with them.


Creating Shared Value – a model working for farmers, corporations and society

Social Atlas client Clinton Giustra Enterprise Partnerships CGEP, provides a practical example of how shared value initiatives can deliver powerful positive outcomes for farmers, corporations and society.

Lynette and the rest of the Social Atlas team have had the pleasure of working closely with Mark Gunton, CEO of CGEP as they expand their approach into Asia.  This interview with Mark is a gGood Magazinereat way to understand more of what they are working on.  In it Mark notes that the CGEP approach ensures that infrastructure is created and the skills, growth and opportunities are long term and scalable.  The benefits that flow to farmers as well as the corporations who require certainty and quality in their key ingredients purchased within this system need to be sustainable and reliable. “There are massive opportunities for social impact in gaps in the local economy. We fill these gaps by launching our own enterprises that bring thousands of small farmers and entrepreneurs into high-value markets. We do this in a way that is sustainable and self-scaling. All profits are recycled to grow an enterprise or create new ones.”

As you read about what CGEP are achieving in the context of Root Capital’s Issue Brief – Investing in Resilience: A Shared Value Approach to Agricultural Extension,  you can see why Mark Kramer is excited about the opportunity in this area.  Read the Brief here.

For more information on the CGEP approach or its expansion into Asia please contact us.

Launch of the State of Shared Value Report in Australia

Congratulations to the Shared Value Project and Social Ventures Australia for the inaugural Report on the ‘State of Shared Value in Australia’.  Great case studies are included by NAB, Lion, Nestle, Westpac and others. Listening to the panel as they presented the report, it was exciting to hear of the progress that had been made to date and the challenges for the future – keep the conversation going. Read the key findings and download a copy of the report here

2015 Shared Value Forum

logo Michelle and Lynette had the pleasure of attending the 2015 Shared Value forum. The event, hosted by the Shared Value Project and NAB, created some lively and engaging discussion on how to better understand shared value and how it can help businesses, not for profits and governments who are looking to deliver new and innovative solutions to social, environmental and business challenges. Click here for highlights from the Forum.

Shared Value – From CSR to identifiying opportunity

Screen Shot 2015-06-05 at 4.09.04 pmIn this article Published in the Harvard Business Review, December 2006, Mark Kramer and Michael Porter discuss the move away from viewing CSR as a cost and the move toward viewing it as a source of opportunity and competitive advantage.   Arguing that the weakness with traditional approaches to CSR is that they focus on the “tension between business and society rather than on their interdependence”.  Those companies that can change their focus and anchor their approach within the strategies and activities of their businesses, will be poised to create a competitive advantage while working towards addressing social issues.  The authors refer to this opportunity as Creating Shared Value – “Efforts to find shared value in operating practices and in the social dimensions of competitive context have the potential not only to foster economic and social development but to change the way companies and society think about each other.”

Click here to read the full article